如下中文的
中国，上海，2026年3月31日。中国专业的香水香氛商贸平台——气味上海2026春季香水香氛精品展（简称：气味上海春季展）将于 4 月 2至 5 日盛大启幕。届时，上海西岸国际会展中心将化身沉浸式香氛体验胜地。本届展会面积超 6,000 平方米，以 “无界” 为主题，旨在探索香氛艺术全新发展方向，搭建跨区域产业合作桥梁。在为期4天的展会中，超 40 场论坛与研讨会将云集全球调香师、品牌主理人及行业专家，分享前沿香氛理念，助力与会者洞悉消费偏好变迁。从精彩纷呈的品牌展示到专业引领的行业对话，展会将为香氛行业从业者与爱好者带来沉浸式感官体验和有价值的行业洞见。
法兰克福展览（深圳）有限公司总经理车立超先生表示：“香水是一种共通的语言，对我们都有着相同的吸引力。‘无界’这一主题，诠释了香氛创作突破地理与文化边界的特质，为小众香氛市场带来新的增长机遇。气味上海致力于帮助品牌链接全球新兴市场与合作伙伴，同时凝聚业界社群，传递对香水香氛领域的热忱。我们期待见证本届展会进一步拓展香氛表达的边界，为行业缔结更多交流和联结的机会。”
气味上海香水香氛精品展创始人武岳先生补充道：“随着香水香氛在中国日益普及，气味上海的每一届展会都与之同步演进。依托前几届展会的坚实基础，本届春季展将继续汇聚多元文化与创意视角，进一步突破边界，展现香水香氛更丰富的应用场景与体验。2026年春季展不仅是一个展示平台，更是连接创意、社群和文化的空间，将通过香气激发新的对话，创造新的机遇。”
全球香氛行业齐聚，共拓跨境合作新局
本届展会以丰富的参展阵容让“无界”理念落地，现场汇聚了来自近30 个国家和地区超200家品牌，覆盖亚太、欧洲、中东等地区，既有行业经典标杆，也不乏新锐力量，包括Boadicea the Victorious（英国）、解放橘郡（法国）、Farmacia SS. Annunziata 1561（意大利）、马蒂埃（法国）、Parfums Dusita（法国）等国际品牌，同时也汇聚了莫比乌斯、天乐、竹浮等国内知名品牌。
强大的国际参展阵容，印证了全球市场对中国香氛市场发展潜力的持续乐观。来自国内外的专业买家团，包括香氛行业协会及精品香氛店买手也将纷至沓来，洽谈合作、发掘新锐作品，进一步夯实了展会作为香氛行业跨境交流与贸易核心枢纽的地位。
艺术与创新融合：亮点板块打造沉浸式感官探索之旅
本届气味上海春季展将设九大主题展示区，探索从经典传承到跨领域灵感的多元叙事，并置特色展区与互动装置，以丰富的展示形式推动行业发展。
主题展示区涵盖多元感官体验，包括探索香氛与音乐交融的“SENTIRE®️ - 嗅觉旋律的艺术”，以及千馥百绘致敬容器设计与香氛艺术的“见‧闻”特展，都将让观众感受艺术在不同载体间的流动共融。现场还将呈现“调香师的格言”特展，致敬知名调香师Dominique Ropion。此外，展会将与法国香水档案馆联合打造“香水历史漫游第二季 —— 香气家族”特展，聚焦香调家族的衍化脉络，呈现气味演变的源头与典范。
其他主题展示区也将探索多样的香氛表达形式：由CPL打造的“香氛艺术的未来诗篇”特展，畅想香氛科技的未来；帝斯曼-芬美意呈现的“一息邸悦”特展，探索香氛作为情绪提振的载体；奇华顿策划的“优雅无畏”主题展，呈现对现代女性气质的全新诠释，兼具灵动与力量；国际香料香精公司IFF带来的“宋雅香韵”展，从中国王朝的文化底蕴中汲取创作灵感。与此同时，“金桂奖获奖作品展示区”将精心呈现2025年获奖的小众香氛作品，致敬优秀的香氛创作与品牌。
展会体验也将延伸至特色展区与互动装置：
· 新氣巷：聚焦中国新兴香氛品牌，为发掘新锐之作提供精心策划的全新平台，汇聚充满活力、敢于创新的香氛作品，探索中国小众香氛行业的未来潮流。
· 调香师展区：集中展示包括 AFM 的Luca Maffei、DHFF 双马香精公司的冯天乐、Fechii的 Philip Montague Peters、乐尔福的Jérémy Sabater等先锋调香师的匠心之作。观众可近距离体验大师经典作品，了解创作者对作品理念的解读。
· 气味柜子：展会现场的人气板块，诚邀观众参与盲测香水的挑战。借助展场各处的互动装置，观众可探索不同原料的香气，体验调香乐趣，并分享自己的感受和评价。
多元论坛赋能，《NEZ in China》特刊发布升级香氛体验
除各类展示外，展会还打造了丰富的同期活动，超 40 场行业论坛与研讨会持续迸发灵感与交流的火花，深度探讨香氛行业发展趋势与消费变革，描绘行业未来发展蓝图。
核心亮点包括：
· 我最喜欢的中国/国际品牌香水：专场活动邀请全球时尚博主、媒体记者及内容创作者，分享他们在 2026年春季展中发掘的中外心仪香氛作品，近距离展现当下消费审美与潮流趋势。
· 共鸣与回响：从中国到东南亚，嗅见亚洲香氛新趋势：帝斯曼-芬美意亚太区香氛行业领军者圆桌论坛，深度剖析塑造亚洲香氛市场发展的原料与消费偏好，为市场布局提供策略参考。
· 沙龙香的“慢”与“深”，如何讲述东方香的世界观：中国新锐香氛品牌初柬创始人刘爽与曼氏调香师Maxime Exler展开对话，探讨东方哲学如何为香氛创作开辟全新疆域。
本届展会还将重磅发布《NEZ in China》第三期特刊 ——《芬芳的回响》，深化行业洞见。该特刊由气味上海与法国知名嗅觉杂志《NEZ》联合打造，将深度解析中国小众香氛市场的新兴趋势，分享专业调香知识，并推荐值得探索的香氛佳作。
如需了解气味上海更多详情，敬请访问官网：www.notesshanghai.com
媒体联系：
陈天楚小姐
电话：+86 21 6160 8557
merry.chen@china.messefrankfurt.com
法兰克福展览（上海）有限公司
中国上海浦东新区世纪大道1229号
世纪大都会1号楼11层，200122
孙凤蓉小姐
电话: +86 18601761180
emily@notesshanghai.com
上海四季桂展览有限公司
上海市徐汇区龙耀路175号
4层C02室
www.notesshanghai.com
法兰克福展览集团简介
法兰克福展览集团是全球最大的拥有自主展览场地的展会主办机构，其业务覆盖展览会、会议及活动，在全球29个地区聘用约2,700*名员工，业务版图遍及世界各地。2025年营业额约7.66亿欧元*，集团与众多行业领域建立了丰富的全球商贸网络并保持紧密联系，在展览活动、场地和服务业务领域，高效满足客户的商业利益和全方位需求。法兰克福展览集团核心优势在于遍布世界各地庞大、紧密的国际行销网络，覆盖全球约180个国家。多元化的服务呈现在活动现场及网络平台的各个环节，确保遍布世界各地的客户在策划、组织及进行活动时，能持续享受到高品质及灵活性。我们正在通过新的商业模式积极拓展数字化服务范畴，可提供的服务类型包括租用展览场地、展会搭建、市场推广、人力安排以及餐饮供应。作为核心战略体系之一，集团积极实践可持续化经营理念，在生态、经济利益、社会责任和多样性之间达成有益的平衡。有关集团可持续发展进一步资料，请浏览网页：www.messefrankfurt.com/sustainability。集团总部位于德国法兰克福市，由该市和黑森州政府分别控股60%和40%。有关公司进一步资料，请浏览网页：www.messefrankfurt.com.cn。
* 2025年初步数字
上海四季桂展览有限公司简介
气味上海Notes Shanghai是世界精品香水及香氛品牌行业性展览会，一年举办两届（春季展和秋季展）。展会为中国香氛行业官方顶尖荣誉“金桂奖GOA”唯一授权展，由金桂文化旗下上海四季桂展览有限公司主办，以专业性、国际性及深耕精品香水领域为其标志性特点。
展会致力于推进精品香水香氛品牌的国际交流，鼓励原创与创新，为香水香氛行业从业者及爱好者创造深度交流机会，丰富的展会议程及高品质的参展品牌也为专业人士与大众提供了独特且优质的观展体验。
Conzoom Circle简介
conzoom-circle.messefrankfurt.com/information
如下英文区域
Shanghai, China. 31 March 2026. Notes Shanghai, China’s premier fine fragrance platform, will unveil its 2026 Spring Edition (‘2026SS’) from 2 to 5 April, transforming the West Bund International Convention and Exhibition Center into an immersive olfactory destination. Spanning over 6,000 sqm, this edition will embrace the theme ‘Boundless,’ set to ignite new directions in the art of perfumery and foster business connections across regions. Over four days, more than 40 forums and seminars will bring together perfumers, brand leaders, and industry experts to share their fragrance expertise and help fairgoers navigate changes in consumer preferences. From vibrant showcases to expert-led dialogues, the fair is set to offer sensory discoveries and valuable insights for professionals and enthusiasts alike.
Mr Edward Che, General Manager of Messe Frankfurt (Shenzhen) Co Ltd, said: “Fragrance is a universal language – one that resonates deeply with all of us. The theme ‘Boundless’ reflects how fragrance creation transcends geographic and cultural borders, opening new avenues for niche growth and opportunities. Notes Shanghai strives to connect brands with new markets and partners across the globe, while fostering a community united by a shared passion for scents. We look forward to witnessing how this edition will continue to expand the boundaries of olfactory expression and facilitate exchange and connections across the industry.”
Mr Alex Wu, Founder of Notes Shanghai Exhibition Co Ltd, echoed this sentiment: “As China’s fragrance culture continues to grow, Notes Shanghai evolves with each edition. Building on the foundations of previous shows, this edition pushes boundaries by bringing together diverse cultural backgrounds and creative perspectives, allowing scent to be expressed and experienced across a wider range of contexts. More than a showcase, the 2026 Spring Edition serves as a space that connects creativity, communities, and culture, letting scent spark new dialogues and possibilities.”
Global fragrance community gathers to forge cross-border partnerships
The boundless vision comes to life through the fair’s extensive lineup, bringing together more than 200 brands from nearly 30 countries and regions. Representing Asia-Pacific, Europe, and the Middle East, the stellar lineup blends established icons and emerging innovators, such as Boadicea the Victorious (the UK), Etat Libre d’Orange (France), Farmacia SS. Annunziata 1561 (Italy), Matiere Premiere (France), and Parfums Dusita (France), alongside distinguished Chinese brands like Mobius, Voice From The Sky, and Zhu Fu.
This robust international presence reflects sustained interest in the growing domestic fragrance market. Buyer delegations from within China and beyond, including representatives from perfume associations and boutique stores, will attend to build partnerships and uncover new creations, reinforcing the fair’s role as a vital hub for cross-border networking and trade.
Where artistry meets innovation: targeted areas spotlighting sensory discovery
The 2026SS edition will foster industry growth by presenting nine thematic showcases exploring diverse olfactory narratives – from heritage classics to cross-sector inspiration – alongside special zones and interactive displays.
Among the thematic showcases are those delving into multi-sensory experience – namely SENTIRE®️ – The Art of Smelody, exploring the dialogue between music and scent; as well as Sight & Scent by Sandy-Z, celebrating artistry in vessel design and fragrance. Also on view are Aphorisms of A Perfumer, a tribute to the renowned Dominique Ropion; and The Odyssey of Perfume History Season 2 – Perfume Families, organised in collaboration with Osmothèque.
Other special showcases will also explore a wide spectrum of olfactory expression, including AromaHydro by CPL, envisioning the future of fragrance technology; Dose of Pleasure by dsm-firmenich, exploring scent as a source of emotional uplift; Boldful Grace by Givaudan, presenting a fresh take on modern femininity that is both playful and powerful; and Fragrance of the Song Dynasty Exhibition by IFF, drawing inspiration from China’s imperial heritage. Rounding out the showcases is the Golden Osmanthus Award Winners Showcase, a curated presentation of the 2025 award-winning niche perfumes in recognition of exceptional fragrance creations and brands.
The experience extends further with special zones and displays:
· Nose Vibe – a new zone spotlighting emerging Chinese brands, offering a curated platform to discover exciting new labels. It will bring together a dynamic selection of fresh, boundary-pushing offerings shaping the next generation of China’s niche fragrance landscape.
· Nose Idea – the zone showcasing distinguished works by visionary perfumers, featuring Mr Luca Maffei from AFM, Mr Tianle Feng from DHFF, Mr Philip Montague Peters from Fechii, and Mr Jérémy Sabater from TechnicoFlor, among others. Visitors can engage with their signature creations and hear the creators discuss the philosophies behind them.
· Scents Box – a popular attraction that invites visitors to take on a blind perfume testing challenge. With interactive devices placed throughout the halls, visitors can discover the scents of different raw ingredients, experiment with fragrance composition, and share their own reviews.
Engaging forums and NEZ in China publication to elevate the scent experience
Beyond the displays, the energy of inspiration and exchange will continue through an extensive fringe programme, with over 40 forums and seminars that examine industry directions and consumer shifts shaping the next chapter of fragrance.
Highlights of the programme include:
· My Favourite Chinese / International Perfumes – dedicated sessions in which influencers, journalists, and content creators from around the world reveal their favourite local and international fragrance creations at the 2026SS edition, offering an intimate glimpse into consumer tastes and trends.
· Resonance & Reminiscence: From China to SEA, Unpacking Asia's Fragrance Trends – a roundtable where fragrance leaders from dsm-firmenich across Asia will examine scent ingredients and consumer preferences shaping the regional fragrance development, shedding light on market strategies.
· The ‘Slow’ and ‘Deep’ of Niche Perfume: An Oriental Fragrance Worldview – a dialogue between Mr Sean Liu, founder of Chinese pioneering perfume brand Chu Jian, and MANE perfumer Mr Maxime Exler, exploring how Eastern philosophies inspire new frontiers in fragrance creation.
Complementing the discourses, the highly anticipated third edition of NEZ in China will be released at the fair, under the title ‘Scented Echoes.’ Produced in collaboration with NEZ, an esteemed French olfactory magazine, this seminal publication will deliver a deep analysis of the emerging trends in China’s niche fragrance market, share expert perfumery knowledge, and offer editorial picks for fragrance discovery.
For more information about Notes Shanghai, please visit: www.notesshanghai.com
Your contact:
Gigi Tam
Tel. +852 2238 9982
gigi.tam@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai
Hong Kong
www.messefrankfurt.com.hk
Emily Sun
Phone: +86 18601761180
emily@notesshanghai.com
Notes Shanghai Exhibition Co Ltd
Room C02, 4th Floor, No. 175 Longyao Road,
Xuhui District, Shanghai
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were around € 766* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2025
Background information on Notes Shanghai Exhibition Co Ltd
Notes Shanghai, the premier international exhibition for the fragrance industry, is held twice a year – Spring and Autumn edition. As the exclusive authorised exhibition of the Golden Osmanthus Awards (GOA) — the highest official honour in China’s fragrance industry — Notes Shanghai is organised by Notes Shanghai Exhibition Co Ltd, a subsidiary of Golden Osmanthus Culture Group. The event is distinguished by its professionalism, international outlook, and deep focus on the fine fragrance sector.
The exhibition seeks to foster international exchange within the fragrance industry, promote originality and innovation, and provide valuable networking opportunities for both professionals and enthusiasts. With its comprehensive conference agenda and a curated selection of high-quality brands, it offers a unique and premium experience for industry experts and the public alike.
Background information on Conzoom Circle
