中国，上海，2026年3月18日。一场围绕主题“无界”的嗅觉艺术与创意交流盛宴即将在上海隆重举行，喜迎全球香氛界人士聚首。亚洲专业香水香氛展会——气味上海2026春季香水香氛精品展（简称：气味上海春季展），将于2026年4月2至5日回归西岸国际会展中心举行。本届由法兰克福展览（深圳）有限公司和上海四季桂展览有限公司联合主办的展会，预计将吸引来自30多个国家和地区超150家参展商和200多个独立品牌，成为建立商贸连接，激发创意灵感与促进商贸合作的关键枢纽。目前，展位预定量已超90%，行业热忱持续升温。
自2025年起，气味上海正式成为了法兰克福展览集团的全球Beautyworld品牌网络的一员，除了进一步提升展会国际影响力的同时，也巩固了其原本深厚的本土资源与紧密的行业脉络。此次合作也整合了法兰克福展览的国际资源与办展经验，与气味上海在小众香氛领域的深耕及中国香氛业界的资源相结合，致力于打造一个推动跨境互动与行业长期发展的专业商贸平台。
立足于双方坚实的合作基础，2026年气味上海春季展旨在为业内各方深度链接中国快速增长香水香氛市场中的全新机遇与前沿趋势。
展望气味上海的再度回归，法兰克福展览（深圳）有限公司总经理车立超先生对展会日益增强的行业影响力表示肯定：“与上海四季桂展览有限公司的战略合作迈入第二年，我们十分欣喜能以春季展为契机，为小众香氛领域创造更大行业价值。依托法兰克福展览集团Beautyworld品牌的全球商贸网络与资源优势，我们将持续扩大气味上海的影响力，培育创新，助力更多国际品牌深耕中国市场。展位的高预定量也体现了业界对该充满活力的市场的信心。”
气味上海香水香氛精品展创始人武岳先生也强调了展会的战略重要性：“气味上海始终致力于在全球最大的香氛市场之一，深化行业联结、推动产业发展。我们观察到，消费者的选择愈发多元化，对香氛的文化叙事与情感共鸣需求持续提升。本届展会以‘无界’为主题，旨在跨越文化与创意边界，为香氛创作者提供一个开放、跨界的创新平台，让灵感自由流动，激发多元化表达与合作的可能。本届“无界”的主题，正体现了我们对搭建超越文化界限、突破想像框架的香氛创新灵感平台的坚定追求。”
作为亚洲领先的香水香氛专业展会，也是全球为数不多的香氛垂类商贸平台，气味上海精准捕捉消费者偏好的变化趋势，为行业提供独到见解。未来五年，中国香氛市场预计将保持年均约 8%的增速，展会也将为品牌方、调香师、分销商与零售商提供商业与产品战略的重要参考，助力其把握市场发展机遇。
全球香氛行业的交流枢纽
2026年气味上海春季展将汇聚来自澳大利亚、中国、法国、意大利、沙特阿拉伯、瑞士、泰国、土耳其、阿联酋、英国、越南等30多个国家及地区的品牌同台亮相。在 6,000 平方米的展览空间内，展会预计吸引逾8,000名专业观众到访，包括经销商、零售商、电商平台、 博主、投资机构等多元行业主体。强大的国际参展阵容不仅带来各具特色的香水香氛产品与调香创意，更将推动跨区域的产业合作。
本届展商阵容兼具行业经典品牌与新锐创新力量，中国首个官方香氛行业奖项金桂奖的2025 年获奖品牌更是领衔亮相。知名参展品牌包括Boadicea the Victorious（英国）、ELLA K（法国）、解放橘郡（法国）、Farmacia SS. Annunziata 1561（意大利）、Fragrance Du Bois（法国）、马蒂埃（法国）、MDCI Parfums（法国），MEO FUSCIUNI（意大利）、莫比乌斯（中国）、NICOLAÏ Parfumeur-Créateur（法国）、蝴蝶工匠（英国）、Parfums Dusita（法国）、The O.B.A（泰国）、天乐（中国）和竹浮（中国）等。
置身这场馥郁的香氛盛宴，观众将在气味上海春季展开启沉浸式感官之旅，体验高端香氛、家居香氛、汽车香氛、香薰蜡烛及中国传统线香的全品类产品生态。
九大主题特展，丰富香氛叙事维度
本届气味上海春季展还将打造九大特色主题特展，全面升级观展体验。一系列主题展览将从多维度解读调香艺术，探索香氛与历史、艺术的融合之美，以文化底蕴结合现代创意表达，为调香师与品牌方激发全新创作灵感。
全球顶尖香精香料企业CPL Aromas、帝斯曼-芬美意、奇华顿及IFF均将在气味上海春季展呈献专属特展，成为本次盛会的一大亮点。各企业特展将围绕香氛原料、调香设计、实际应用等行业核心议题展开，分享前沿理念与专业见解，推动行业创新发展。
其他由气味上海春季展呈献的重磅特展还包括：
· “'香水历史漫游’第二季：香氛世家”：与全球唯一的香水档案馆（Osmothèque）联合打造，延续去年带领观众探寻经典香氛传承脉络的精彩篇章，将展出从巴黎空运至上海的经典香水精选，探索那些代表性香氛家族在时代更迭中的演变与交融；
· “大师们”：致敬深刻影响香氛行业发展的传奇调香师Dominique Ropion先生，带领观众领略调香艺术的传承与革新。
如需了解气味上海更多详情，敬请访问官网：www.notesshanghai.com
媒体联系：
陈天楚小姐
电话：+86 21 6160 8557
merry.chen@china.messefrankfurt.com
法兰克福展览（上海）有限公司
中国上海浦东新区世纪大道1229号
世纪大都会1号楼11层，200122
孙凤蓉小姐
电话: +86 18601761180
emily@notesshanghai.com
上海四季桂展览有限公司
上海市徐汇区龙耀路175号
4层C02室
www.notesshanghai.com
法兰克福展览集团简介
法兰克福展览集团是全球最大的拥有自主展览场地的展会主办机构，其业务覆盖展览会、会议及活动，在全球29个地区聘用约2,700*名员工，业务版图遍及世界各地。2025年营业额约7.66亿欧元*，集团与众多行业领域建立了丰富的全球商贸网络并保持紧密联系，在展览活动、场地和服务业务领域，高效满足客户的商业利益和全方位需求。法兰克福展览集团核心优势在于遍布世界各地庞大、紧密的国际行销网络，覆盖全球约180个国家。多元化的服务呈现在活动现场及网络平台的各个环节，确保遍布世界各地的客户在策划、组织及进行活动时，能持续享受到高品质及灵活性。我们正在通过新的商业模式积极拓展数字化服务范畴，可提供的服务类型包括租用展览场地、展会搭建、市场推广、人力安排以及餐饮供应。作为核心战略体系之一，集团积极实践可持续化经营理念，在生态、经济利益、社会责任和多样性之间达成有益的平衡。有关集团可持续发展进一步资料，请浏览网页：www.messefrankfurt.com/sustainability。集团总部位于德国法兰克福市，由该市和黑森州政府分别控股60%和40%。有关公司进一步资料，请浏览网页：www.messefrankfurt.com.cn。
* 2025年初步数字
上海四季桂展览有限公司简介
气味上海Notes Shanghai是世界精品香水及香氛品牌行业性展览会，一年举办两届（春季展和秋季展）。展会为中国香氛行业官方顶尖荣誉“金桂奖GOA”唯一授权展，由金桂文化旗下上海四季桂展览有限公司主办，以专业性、国际性及深耕精品香水领域为其标志性特点。
展会致力于推进精品香水香氛品牌的国际交流，鼓励原创与创新，为香水香氛行业从业者及爱好者创造深度交流机会，丰富的展会议程及高品质的参展品牌也为专业人士与大众提供了独特且优质的观展体验。
Conzoom Circle简介
conzoom-circle.messefrankfurt.com/information
如下英文区域
Shanghai, China. 18 March 2026. Unfolding under the theme ‘Boundless,’ Shanghai is preparing to host the global fragrance community for a celebration of olfactory artistry and creative exchange that knows no borders. From 2 – 5 April 2026, Notes Shanghai, Asia’s leading fragrance fair, returns to the West Bund International Convention and Exhibition Center for its spring edition (“2026SS”). Co-organised by Messe Frankfurt (Shenzhen) Co Ltd and Notes Shanghai Exhibition Co Ltd, the fair is expected to draw over 150 exhibitors and over 200 independent brands from over 30 countries and regions, serving as a pivotal hub for networking, inspiration and business. The strong industry commitment is evident, with over 90% of exhibition space already reserved.
Since 2025, Notes Shanghai has been associated with Messe Frankfurt’s global Beautyworld network, further enhancing its international visibility while maintaining its strong local expertise and close industry ties. The collaboration brings together Messe Frankfurt’s international footprint and trade fair expertise with the fair’s dedicated focus on niche perfumery and its close ties to China’s fragrance community, creating a platform for cross-border exchange and sustainable sector growth.
Building on this powerful partnership, the 2026SS edition is set to connect industry players with new opportunities and key trends in China’s growing fragrance market.
Commenting on the fair’s return, Mr Edward Che, General Manager of Messe Frankfurt (Shenzhen) Co Ltd, highlighted the growing momentum: “Entering the second year of our strategic collaboration with Notes Shanghai Exhibition Co Ltd, we are excited to deliver even greater impact for the niche fragrance sector with the spring edition. By leveraging our global Beautyworld network and resources, we are dedicated to expanding the fair’s reach, cultivating innovation, and introducing more international brands to China. The strong take-up reflects confidence in this dynamic market.”
Echoing this sentiment, Mr Alex Wu, Founder of Notes Shanghai Exhibition Co Ltd, emphasised the platform’s strategic importance: “Notes Shanghai works to deepen connections and drive progress within one of the world’s largest fragrance markets. We are seeing that consumer choices are becoming more diversified, with a stronger focus on cultural storytelling and emotional resonance. This edition is themed 'Boundless', aiming to transcend cultural and creative boundaries, and to provide fragrance creators with an open, cross-disciplinary platform where inspiration flows freely and diverse expressions and collaborations are encouraged.”
As Asia’s leading perfume exhibition and one of the few dedicated trade platforms in its sector, Notes Shanghai is uniquely positioned to offer nuanced insights into shifting consumer preferences. With China’s fragrance market forecast to grow at approximately 8% annually over the next five years, the fair informs the business and product strategies of brands, perfumers, distributors, and retail channels, supporting them in navigating this thriving landscape.
A global nexus for encounters in fragrance
The 2026SS edition will bring together over 200 brands from over 30 countries and regions, including Australia, China, France, Italy, Saudi Arabia, Switzerland, Thailand, Türkiye, the UAE, the UK, and Vietnam. Spanning 6,000 sqm, the fair is expected to attract more than 8,000 professional visitors, comprising distributors, retailers, e-commerce platforms, influencers, and investors, among other industry participants. The strong international presence will not only bring a rich array of distinctive scent philosophies but also facilitate cross-regional collaboration.
The exhibitor lineup features a compelling blend of established icons and emerging innovators, headlined by winning brands of the 2025 Golden Osmanthus Awards (GOA) – China’s first official fragrance industry accolade. Standout exhibitors include Boadicea the Victorious (the UK), ELLA K (France), Etat Libre d’Orange (France), Farmacia SS. Annunziata 1561 (Italy), Fragrance Du Bois (France), Matiere Premiere (France), MDCI Parfums (France), MEO FUSCIUNI (Italy), Mobius (China), NICOLAÏ Parfumeur-Créateur (France), Papillon Artisan Perfumes (the UK), Parfums Dusita (France), The O.B.A (Thailand), Voice From The Sky (China), and Zhu Fu (China).
Against this vibrant backdrop, visitors are set to embark on an immersive sensory journey exploring a complete product ecosystem, ranging from fine perfumery, home fragrances, car perfumes, scented candles, to traditional Chinese incense.
Nine curated showcases to enrich the narrative of scent
Additionally, the 2026SS edition will elevate its offerings with nine special showcases. These thematic exhibitions will provide multi-dimensional perspectives on perfume blending, delving into the fusion of fragrance, history, and art. By bridging cultural legacy with modern creative expression, the displays are set to inspire new ideas for perfumers and brands alike.
Featured prominently, the world’s leading flavour and fragrance houses – CPL Aromas, dsm-firmenich, Givaudan, and IFF– will each present dedicated showcases at the fair. The displays will address pivotal industry topics, from raw materials and perfume design to practical applications, offering fresh ideas and professional insights aimed at driving progress within the sector.
Other highlights presented by Notes Shanghai include:
· The Odyssey of Perfume History Season 2 – Perfume Families – co-organised with the world’s only perfume conservatory, Osmothèque, builds on the success of the previous edition’s The Odyssey of Perfume History, offered visitors a journey through the legacy of timeless fragrances. The new chapter will present a curated collection of classic perfumes shipped from Paris to Shanghai, tracing the evolution and interplay of foundational scent families throughout the history of fragrance; and
· Masters – a tribute to the legendary perfumer Mr Dominique Ropion, who has shaped the fragrance industry, inviting visitors to explore the heritage and evolving artistry of perfumery.
For more information about Notes Shanghai, please visit: www.notesshanghai.com
Your contact:
Gigi Tam
Tel. +852 2238 9982
gigi.tam@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai
Hong Kong
www.messefrankfurt.com.hk
Emily Sun
Phone: +86 18601761180
emily@notesshanghai.com
Notes Shanghai Exhibition Co Ltd
Room C02, 4th Floor, No. 175 Longyao Road,
Xuhui District, Shanghai
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were around € 766* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2025
Background information on Notes Shanghai Exhibition Co Ltd
Notes Shanghai, the premier international exhibition for the fragrance industry, is held twice a year – Spring and Autumn edition. As the exclusive authorised exhibition of the Golden Osmanthus Awards (GOA) — the highest official honour in China’s fragrance industry — Notes Shanghai is organised by Notes Shanghai Exhibition Co Ltd, a subsidiary of Golden Osmanthus Culture Group. The event is distinguished by its professionalism, international outlook, and deep focus on the fine fragrance sector.
The exhibition seeks to foster international exchange within the fragrance industry, promote originality and innovation, and provide valuable networking opportunities for both professionals and enthusiasts. With its comprehensive conference agenda and a curated selection of high-quality brands, it offers a unique and premium experience for industry experts and the public alike.
Background information on Conzoom Circle
