2026年气味上海秋季展本周启幕，“另辟蹊径”探寻当代香氛新境
如下中文的
中国上海，2026年10月12日。气味上海2026秋季香水香氛精品展（简称：气味上海秋季展）将于2026年10月14至17日在西岸国际会展中心拉开帷幕，汇聚来自30多个国家及地区的200 余个品牌诠释调香艺术与创意，全方位呈现香水香氛的完整体系。本届展会以“另辟蹊径（Another Way）”为主题，邀请香氛各界跳出固有趋势、品类与定义的框架，探索香氛创作全新方向，重新思考气味的体验与解读方式。展会全新推出的“精品原料区”，将集中展示高端香氛原料，从本源出发，拓宽香氛创作的创意边界。通过特色专区、主题特展、奖项评选以及行业论坛，帮助与会者洞察香氛创作、原料及市场的前沿趋势。
本届气味上海秋季展面积超6,000平方米，集结国际知名标杆品牌、独立调香师品牌，以及中国与亚洲新锐创作品牌，呈现多元文化视角与风格迥异的嗅觉表达。
展商阵容强大，新星璀璨，本届展会有超过65家品牌首次参展，包括泰国的 Bortnikoff、英国的 Escentric Molecules、意大利的Gritti和Pino Silvestre、德国的 J.F. Schwarzlose Berlin以及中国的 Justiscents。中东品牌阵容同样亮眼，阿联酋的 Anfasic、Fragrance World、French Avenue、Hind Al Oud与Khaltat 以及阿曼的Kinamic 均将亮相现场。
依托国际性参展阵容与丰富同期活动，展会将迎接海内外采购商、经销商、内容创作者、香氛爱好者以及业内人士到场参观，国际香氛媒体亦将亲临现场，对展会及参展品牌进行采访报导。观众可现场试香、发掘新品，与品牌创始人、调香师面对面交流。现场还设置调香师见面会、闻香活动等互动体验，让观众近距离感受每一款香氛背后的创作思路、原料甄选与专业技艺。
精品原料区首秀展场，拓展嗅觉探索边界
本届气味上海秋季展一大亮点为首次设立的“精品原料区”，汇集20家全球高端原料供应商，展出高端天然原料、特殊萃取物与分馏产品、创新芳香分子、生物科技原料，以及具有地域特色的中国本土原料。
该区域专为调香师、评香师、原料采购及供应链从业者、以及香氛和美妆品牌研发团队而设，现场将举办一系列配套活动，促进商贸对接与创意交流。活动内容包括涵盖技术、法规、创意应用等主题的行业论坛、原料闻香体验、闭门评香会以及预约制商贸对接会，助力拓宽香水研发的创作思路。呼应其专业导向，“精品原料区”采用独立的登记与票务流程，须经资格审核通过后方可购票入场。
展会同步推出专业参考材料《Notes Materials原料手册》，详细收录香氛原料档案，嗅觉描述、供应商及样品信息、法规信息，以及来自调香师的专业反馈与趋势观察，帮助行业更系统地认知、评估和使用香氛原料。原料手册将随每一届展会持续更新完善，逐步打造成为行业可持续参考的高效工具。
“调香师展区”回归：一线调香师携全新创作亲临现场
“调香师展区”再度登場，系统呈现各大香精公司杰出调香师的作品。受邀调香师将亲临现场介绍其代表作品、发布全新力作，与业界人士深度对话。本届展会汇聚国内外头部香精香料企业调香师参与，观众可近距离探索其香氛创作，并与调香师面对面交流。
八大特别主题展，深化嗅觉叙事表达
本届气味上海秋季展携手知名香精香料公司及合作方，打造八大主题展区，围绕香氛创作、原料及嗅觉文化展开多元解读。
其中“重写玫瑰”主题特展汇聚77款香氛作品，搭配玫瑰鲜花、纯露、精油、浸膏、原精以及关键气味分子，以十个章节演绎不同时代、不同文化背景下，调香师对于玫瑰主题一次次重构与诠释。“大师们”系列的“逐光而行”特展同样备受瞩目，聚焦帝斯曼 芬美意的知名调香师Alberto Morillas先生40款代表作品，展示其标志性创作风格、经典作品以及对当代香氛行业的深远影响。Alberto Morillas先生本人也将亲临展会，与到场嘉宾分享见解。
其他主题展还包括由cottee打造的“随便看看”、帝斯曼 芬美意的“另辟花径”、奇华顿的“传奇广藿”、和韵的“闻见之间”，以及铭康的“嗅见东方”，为观众带来多重嗅觉灵感。
金桂奖大众评选区也是气味上海秋季展的另一大人气专区，参观者可现场体验、品鉴来自不同品牌与创作者的参评作品。金桂奖颁奖典礼将于展会闭幕后1至2个月内举办，公布获奖名单。
同期活动汇聚全球调香师与行业领袖
为深化香氛创意与商业落地的融合，展会将同期举办超过40场行业论坛、圆桌研讨、专业分享会与品牌专场活动。议题覆盖香氛创作、原料技术、跨境合作、品牌成长、消费趋势及行业动态，部分论坛更结合真实案例，探讨调香师与品牌如何突破固有框架，探索嗅觉表达与产品开发的全新路径。
与此同时，由气味上海与法国知名嗅觉组织 NEZ 联合打造的双语嗅觉读物《NEZ in China》第四期也将在现场重磅首发。该本读物收录有关香水文化、品牌、创作者、全球香氛行业的中英双语内容，推动国际视野与中国香氛产业发展的对话和连结。
另辟新境：气味迪拜明年1月首度登场
延续气味上海的发展步伐，姊妹展气味迪拜将于2027年1月21至23日在迪拜购物中心展览中心（Dubai Mall Exhibition Centre）首度登场。依托气味上海在亚洲积累的专业经验与行业声誉，新展会将助力展商与品牌开拓中东市场。聚焦小众与艺术香水，首届展会预计将汇聚约150至180个品牌参展，并吸引来自中东及全球各地的经销商、零售商、收藏家与消费者共襄盛举。除产品展示外，展会还将举办内容丰富的一系列研讨活动，进一步促进行业交流与洞察分享。
气味迪拜由法兰克福展览（中东）有限公司与气味上海共同主办。通过更广泛的全球网络，法兰克福展览与上海四季桂展览有限公司将持续携手推动行业增长，拓展资源、深化洞察，并促进全球香氛社群之间的文化交流。
如需了解气味上海更多详情，敬请访问官网：www.notesshanghai.com
媒体联系：
孙凤蓉小姐
电话: +86 18601761180
emily@notesshanghai.com
上海四季桂展览有限公司
上海市徐汇区龙耀路175号
4层C02室
www.notesshanghai.com
陈天楚小姐
电话：+86 21 6160 8557
merry.chen@china.messefrankfurt.com
法兰克福展览（上海）有限公司
中国上海浦东新区世纪大道1229号
世纪大都会1号楼11层，200122
上海四季桂展览有限公司简介
气味上海Notes Shanghai是世界精品香水及香氛品牌行业性展览会，一年举办两届（春季展和秋季展）。展会为中国香氛行业官方顶尖荣誉“金桂奖GOA”唯一授权展，由金桂文化旗下上海四季桂展览有限公司主办，以专业性、国际性及深耕精品香水领域为其标志性特点。
展会致力于推进精品香水香氛品牌的国际交流，鼓励原创与创新，为香水香氛行业从业者及爱好者创造深度交流机会，丰富的展会议程及高品质的参展品牌也为专业人士与大众提供了独特且优质的观展体验。
法兰克福展览集团简介
法兰克福展览集团是全球最大的拥有自主展览场地的展会主办机构，其业务覆盖展览会、会议及活动，在全球29个地区聘用约2,700名员工，业务版图遍及世界各地。2025年营业额约7.66亿欧元，集团与众多行业领域建立了丰富的全球商贸网络并保持紧密联系，在展览活动、场地和服务业务领域，高效满足客户的商业利益和全方位需求。法兰克福展览集团核心优势在于遍布世界各地庞大、紧密的国际行销网络，覆盖全球约180个国家。多元化的服务呈现在活动现场及网络平台的各个环节，确保遍布世界各地的客户在策划、组织及进行活动时，能持续享受到高品质及灵活性。集团正在通过新的商业模式积极拓展数字化服务范畴，可提供的服务类型包括租用展览场地、展会搭建、市场推广、人力安排以及餐饮供应。作为核心战略体系之一，集团积极实践可持续化经营理念，在生态、经济利益、社会责任和多样性之间达成有益的平衡。有关集团可持续发展进一步资料，请浏览网页：www.messefrankfurt.com/sustainability。集团总部位于德国法兰克福市，由该市和黑森州政府分别控股60%和40%。有关公司进一步资料，请浏览网页：www.messefrankfurt.com.cn。
Conzoom Circle简介
conzoom-circle.messefrankfurt.com/information
如下英文区域
Shanghai, China. 12 October 2026. The global fragrance industry turns its attention to Shanghai this week as Notes Shanghai 2026 Autumn Edition (‘2026AW’) prepares to unveil a showcase of scent and creativity at the West Bund International Convention and Exhibition Center. From 14 – 17 October 2026, the fair will bring together more than 200 brands from over 30 countries and regions, presenting the full spectrum of perfumery. Under the theme ‘Another Way’, this edition will invite the fragrance community to step beyond familiar trends, categories, and definitions, exploring new possibilities in fragrance creation and rethinking how scent can be experienced and understood. By extending perfumery’s creative boundaries back to its source, this edition will debut Notes Materials, a curated area dedicated to fine fragrance ingredients. Through special zones, thematic displays, awards, and forums, the show will shed light on the latest trends in fragrance creation, ingredients, and the market.
Spanning over 6,000 sqm, Notes Shanghai 2026AW is set to unite iconic international brands, independent perfumer labels, and emerging Chinese and Asian creators, showcasing diverse cultural perspectives and distinct olfactory expressions.
Presenting a rich scent palette, over 65 brands will join the fair for the first time, including Bortnikoff (Thailand), Escentric Molecules (UK), Gritti (Italy), J.F. Schwarzlose Berlin (Germany), Justiscents (China), and Pino Silvestre (Italy). This year’s lineup also features a strong presence from the Middle East, including Anfasic, Fragrance World, French Avenue, Hind Al Oud, Khaltat (all from UAE), and Kinamic (Oman).
With this stellar lineup and vibrant fringe events, this fair will welcome trade buyers, distributors, content creators, fragrance enthusiasts, and fragrance professionals from China and beyond. International fragrance media will also be onsite to cover the fair and its participating brands. Visitors can expect to sample fragrances onsite, discover new products, and engage directly with brand founders and product creators. The fair also features perfumers’ meet-and-greets, scent discovery activities, and other interactive experiences – offering an up-close view of the creative process, raw material selection, and expertise behind each work.
Debut Notes Materials zone to foster scent discovery
A highlight of the 2026AW edition is the inaugural Notes Materials zone, bringing together 20 global, premium raw material suppliers to showcase high-end natural extracts, specialty fractionated and distilled materials, innovative aroma molecules, biotech ingredients, and distinctive Chinese-origin raw materials.
Designed for perfumers, evaluators, procurement and supply chain professionals, as well as R&D teams from fragrance and beauty brands, the zone will host a series of activities to foster business exchange and creative dialogue. These include forums on technology, regulations, and creative applications, alongside ingredient smelling sessions, closed-door evaluations, and appointment-based exchanges – all aimed at broadening creative horizons in perfume development. Reflecting its professional focus, Notes Materials uses a separate registration and ticketing process. Access is granted only after eligibility is reviewed and approved.
Adding to the wealth of insights, the fair will also launch the Notes Materials Index, a professional reference detailing fragrance materials’ identity, origin, processing, and supplied form, as well as olfactive evaluations and other technical information. Designed to support a clearer understanding and evaluation of fragrance ingredients, the Index will continue to be expanded and refined with each edition, gradually building into a lasting industry reference.
The Nose: distinguished perfumers to spotlight latest creations
Returning to present a curated roster of distinguished perfumers from leading flavour and fragrance houses, The Nose will highlight signature works by inviting perfumers to unveil their newest creations in person, fostering deeper industry dialogue. This year’s edition will bring together perfumers from leading international and Chinese fragrance houses, offering visitors opportunities to discover their work and engage with the creators directly.
Eight curated showcases to deepen olfactory narratives
In collaboration with renowned flavour and fragrance houses and partners, this edition will feature eight thematic showcases that delve into fragrance creation, raw materials, and olfactory culture – each offering a distinct lens on perfumery.
Presented by Notes Shanghai, ‘Rewriting Rose’ will feature 77 fragrances across ten chapters, alongside rose flowers, hydrosols, essential oils, concretes, absolutes, and key aroma molecules. The curated display will explore how perfumers have repeatedly reconstructed and reinterpreted rose across different eras, cultures, and creative perspectives. Equally compelling is ‘The Perfumer of Light’ from the Masters series, which will highlight 40 representative works by Mr Alberto Morillas of dsm-firmenich. The display will spotlight his signature style, key creations, and enduring influence on contemporary perfumery, while Mr Morillas will be present at the fair to share insights and connect with attendees.
More showcases enriching the olfactory inspiration include ‘Check in by cottee – Traveler’s plan’ by cottee, ‘Flowers are watching us’ by dsm-firmenich, ‘Patchouli beyond’ by Givaudan, ‘An untrodden path of sight & scent’ by HERYNN, and ‘Scenting the orient’ by WINCOM.
At the heart of the attractions is a dedicated public testing zone for the Golden Osmanthus Awards onsite-evaluation, allowing visitors to experience and evaluate the entries from a diverse range of brands and creators. The awards ceremony will be held one to two months after the fair concludes, with winners announced at that time.
Fringe programme to unite global perfumers and industry leaders
Deepening the exchange between creativity and commerce, the fair will deliver a multi faceted experience through over 40 industry forums, panel discussions, professional sharing sessions, and brand events. Discussions will span fragrance creation, raw materials and technology, cross-border collaboration, brand growth, consumer trends, and industry dynamics. Several forums will also feature real-world case studies, exploring how perfumers and brands can move beyond the familiar and pursue new directions in olfactory expression and development.
Furthermore, the fourth edition of NEZ in China, the bilingual olfactory publication jointly produced by Notes Shanghai and French olfactory culture organisation NEZ, will also be launched during the show. The publication will feature Chinese and English content on perfume culture, brands, creators, and the global fragrance industry, bridging international perspectives with the development of perfumery in China.
Charting a new path: Notes Dubai to launch in January 2027
Building on the momentum of Notes Shanghai, Notes Dubai – the sister fair – will hold its inaugural edition from 21 – 23 January 2027 at the Dubai Mall Exhibition Centre. Drawing on Notes Shanghai’s expertise and reputation across Asia, the new fair will help exhibitors and brands tap into the potential of the Middle East. With a focus on niche and artistic perfumery, the first edition will welcome around 150 – 180 brands, attracting distributors, retailers, collectors and consumers from the region and beyond. In addition to the product showcase, a substantive conference programme will further enrich industry exchange and insights.
The new fair is jointly organised by Messe Frankfurt Middle East GmbH and Notes Shanghai. Through this extended global network, Messe Frankfurt and Notes Shanghai Exhibition Co Ltd will continue to drive industry growth, unlocking new resources, generating insights, and promoting cultural exchange between fragrance communities worldwide.
For more information about Notes Shanghai, please visit: www.notesshanghai.com
Your contact:
Emily Sun
Phone: +86 18601761180
emily@notesshanghai.com
Notes Shanghai Exhibition Co Ltd
Room C02, 4th Floor, No. 175 Longyao Road,
Xuhui District, Shanghai
Gigi Tam
Tel. +852 2238 9982
gigi.tam@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai
Hong Kong
www.messefrankfurt.com.hk
Background information on Notes Shanghai Exhibition Co Ltd
Notes Shanghai, the premier international exhibition for the fragrance industry, is held twice a year – Spring and Autumn edition. As the exclusive authorised exhibition of the Golden Osmanthus Awards (GOA) — the highest official honour in China’s fragrance industry — Notes Shanghai is organised by Notes Shanghai Exhibition Co Ltd, a subsidiary of Golden Osmanthus Culture Group. The event is distinguished by its professionalism, international outlook, and deep focus on the fine fragrance sector. The exhibition seeks to foster international exchange within the fragrance industry, promote originality and innovation, and provide valuable networking opportunities for both professionals and enthusiasts. With its comprehensive conference agenda and a curated selectionof high-quality brands, it offers a unique and premium experience for industry experts and the public alike.
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700 people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were about € 766 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. Messe Frankfurt develops new business models based on its digital expertise. Its range of services encompasses venue rental as well as exhibition stand construction, marketing services, staffing services, and catering. Sustainability is a central pillar of our corporate strategy. Maintaining a balance between environmental and economic responsibility, social responsibility, and diversity lies at the heart of its approach. For more information, please visit our website at: www.messefrankfurt.com/sustainability. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com
Background information on Conzoom Circle
conzoom-circle.messefrankfurt.com/information
