2026年气味上海秋季展汇聚超 200 家特色品牌 “另辟蹊径” ，开拓小众香氛全新格局
如下中文的
中国上海，2026年8月27日。备受业界期待的气味上海2026秋季香水香氛精品展（简称：气味上海秋季展）将于2026年10月14至17日重返西岸国际会展中心。围绕主题 “另辟蹊径（Another Way）”，本届展会将聚焦小众香氛如何重新定义自我表达与感官体验，致敬调香行业的创新力量。目前所有展位均已售罄，来自 30 多个国家及地区的超 200家品牌将齐聚一堂，呈现经典香氛作品与最新力作。高涨的参展热度充分印证市场强劲信心，也巩固了气味上海在发掘新品、激发创意、促成全新商业合作方面的重要作用。
主题特展与专家论坛：融会香气灵感与产业前瞻
2026年气味上海春季展推动环球商贸联结，汇聚了约200家参展品牌与17,661名观众共襄盛举。（图片来源：气味上海主办方）
2025 年亚太地区约占全球香水市场总量五分之一，今年其市场规模更预计达到768.9 亿元人民币。 据行业数据预测，全球香水市场规模将从 2026 年的3,763.4 亿元人民币
增长至 2034 年的 5,881.2亿元人民币，复合年均增长率达 5.7%。 气味上海作为亚太核心行业交流枢纽，汇聚全球品牌、调香师、经销商与零售商，助力各方把握市场新机遇，共同定义小众香氛行业未来发展方向。
法兰克福展览（深圳）有限公司总经理车立超先生对即将举行的秋季展充满信心：“本届主题‘另辟蹊径’体现了我们为小众香水香氛行业开拓全新图景的坚定承诺。依托Beautyworld系列展会的全球网络与气味上海平台，我们致力通过每一届展会帮助更多境外品牌拓宽中国市场通路、推动跨文化交流并深化行业知识共享。很期待见证2026 年秋季展带来更多的行业联结与创新突破。”
气味上海香水香氛精品展创始人武岳先生补充道：“当下中国消费者愈发追求能够彰显自我、承载情感共鸣的香水香氛，对多元化体验的需求持续攀升。今年秋季，我们将再度集结各大品牌与调香师携手突破创意边界，同时吸引更多爱好者领略香氛独特魅力。凭借深厚行业积淀与专业策展能力，相信本届展会将进一步为香氛产业开拓更多可能。”
邂逅芬芳：融汇创意与艺术的国际舞台
本届气味上海秋季展群星荟萃，既有往届常驻优质品牌，也不乏首次亮相的国内外企业，彰显展会国际化辐射力与跨境商贸对接能力。老牌香氛工坊、头部经销商、精品香氛集合店与新锐品牌齐聚上海，带来跨越多元文化、饱含独特创作理念的香氛作品。观众可一站式体验各类香水、家居香氛、车载香氛、香薰蜡烛、中式传统线香及香氛生活方式产品。
海外重点参展品牌包括Anfasic（阿联酋）、BORNTOSTANDOUT（韩国）、Escentric Molecules（英国）、解放橘郡（法国）、GOLDFIELD & BANKS（澳大利亚）、Hind Al Oud（阿联酋）、Khaltat（阿联酋）、Maür（西班牙）、NICOLAÏ Parfumeur-Créateur（法国）、Parfums MDCI（法国）、SugarBomb（马来西亚）及Tiziana Terenzi（意大利）等。
五释六、莫比乌斯、寓义及竹浮等国内知名品牌也将悉数亮相，印证本土香氛凭借独特文化叙事与创意深度，持续提升的国际影响力。
此外，今年展会将首度设立“精品原料区”，专为调香师、香氛从业者及专业采购商打造，集中展示各类调香原料，溯源香料产地、文化底蕴与香气特质。通过聚焦调香艺术的根基，专区旨在助力调香师打通优质原料资源渠道，推动香料创新应用交流。
与此同时，致敬传奇调香师的重磅主题特展“大师们”将迈入第二届，本届聚焦瑞士香精香料公司帝斯曼–芬美意的高级调香师Alberto Morillas先生。从业五十余载，他从花园、地中海、柑橘果香等广泛元素中汲取创作灵感。专题展将集中呈现其职业生涯经典作品，近距离展现这位殿堂级高产调香大师的创作思路与不朽艺术造诣。
从探索到对话：同期活动启发灵感与新知
气味上海不只是商贸交易平台，更打造丰富的同期活动矩阵，深化行业交流、碰撞思想火花，展现调香艺术的多样风采。
作为秋季展的焦点项目，中国香氛行业官方顶尖荣誉“金桂奖”将再度登场，举办专属现场评选，覆盖香水及香氛全品类。权威专家与大众评委将进行盲测，并从香气品质及外观设计对参赛作品综合打分。通过助力品牌提升行业曝光，拉近大众与专业香氛的距离，金桂奖持续推动行业高质量创新与可持续发展。
历届备受好评的“气味柜子”也将回归展会，在展会现场设置多个互动体验装置，供观众探索香氛原料并进行盲测品鉴。由气味上海与法国嗅觉组织NEZ携手打造的第四期《NEZ in China》也将在现场重磅发布。有关嗅觉读物每半年出版，提供关于行业趋势和香水知识的专家见解。此外，现场50余场专题论坛将带来更广阔的专业洞察，为来自不同背景的专业人士和爱好者拓展交流与学习的机会。
如需了解气味上海更多详情，敬请访问官网：www.notesshanghai.com
媒体联系：
孙凤蓉小姐
电话: +86 18601761180
emily@notesshanghai.com
上海四季桂展览有限公司
上海市徐汇区龙耀路175号
4层C02室
www.notesshanghai.com
陈天楚小姐
电话：+86 21 6160 8557
merry.chen@china.messefrankfurt.com
法兰克福展览（上海）有限公司
中国上海浦东新区世纪大道1229号
世纪大都会1号楼11层，200122
上海四季桂展览有限公司简介
气味上海Notes Shanghai是世界精品香水及香氛品牌行业性展览会，一年举办两届（春季展和秋季展）。展会为中国香氛行业官方顶尖荣誉“金桂奖GOA”唯一授权展，由金桂文化旗下上海四季桂展览有限公司主办，以专业性、国际性及深耕精品香水领域为其标志性特点。
展会致力于推进精品香水香氛品牌的国际交流，鼓励原创与创新，为香水香氛行业从业者及爱好者创造深度交流机会，丰富的展会议程及高品质的参展品牌也为专业人士与大众提供了独特且优质的观展体验。
法兰克福展览集团简介
法兰克福展览集团是全球最大的拥有自主展览场地的展会主办机构，其业务覆盖展览会、会议及活动，在全球29个地区聘用约2,700名员工，业务版图遍及世界各地。2025年营业额约7.66亿欧元，集团与众多行业领域建立了丰富的全球商贸网络并保持紧密联系，在展览活动、场地和服务业务领域，高效满足客户的商业利益和全方位需求。法兰克福展览集团核心优势在于遍布世界各地庞大、紧密的国际行销网络，覆盖全球约180个国家。多元化的服务呈现在活动现场及网络平台的各个环节，确保遍布世界各地的客户在策划、组织及进行活动时，能持续享受到高品质及灵活性。集团正在通过新的商业模式积极拓展数字化服务范畴，可提供的服务类型包括租用展览场地、展会搭建、市场推广、人力安排以及餐饮供应。作为核心战略体系之一，集团积极实践可持续化经营理念，在生态、经济利益、社会责任和多样性之间达成有益的平衡。有关集团可持续发展进一步资料，请浏览网页：www.messefrankfurt.com/sustainability。集团总部位于德国法兰克福市，由该市和黑森州政府分别控股60%和40%。有关公司进一步资料，请浏览网页：www.messefrankfurt.com.cn。
Conzoom Circle简介
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如下英文区域
Shanghai, China. 27 August 2026. From 14 to 17 October 2026, Notes Shanghai, Asia’s leading niche fragrance fair, will return to the West Bund International Convention and Exhibition Center for its highly anticipated autumn edition (‘2026AW’). Themed ‘Another Way’ , the fair will spotlight how niche fragrance is redefining identity and sensory experience, celebrating the innovation in perfumery. With exhibition space now fully reserved, this edition will welcome over 200 brands from more than 30 countries and regions, presenting both iconic signatures and recent olfactory creations. This strong participation reflects robust market confidence and reinforces Notes Shanghai’s role as a catalyst for discovery, creativity, and new partnerships.
Notes Shanghai 2026SS fostered global connections, linking around 200 exhibiting brands with 17,661 visitors. (Photo: Notes Shanghai organisers)
Asia-Pacific accounted for approximately one fifth of the global perfume market in 2025, its value now estimated at USD 11.4 billion. With the global market expected to grow at a CAGR of 5.7% from USD 55.8 billion in 2026 to USD 87.2 billion by 2034, Notes Shanghai serves as the regional meeting point for brands, creators, distributors, and retailers worldwide to seize new opportunities and define the future of niche fragrance.
Commenting on the upcoming edition, Mr Edward Che, General Manager of Messe Frankfurt (Shenzhen) Co Ltd, said: “The theme ‘Another Way’ underscores our dedication to unlocking new possibilities for niche fragrance. Through our Beautyworld network and Notes Shanghai, we connect more international brands with China’s dynamic market, facilitate cross-cultural exchange, and deepen knowledge sharing with every edition. We look forward to the new connections and progress the 2026AW fair will bring.”
Mr Alex Wu, Founder of Notes Shanghai Exhibition Co Ltd, added: “As Chinese consumers seek scents that reflect personal identity and emotion, demand for diverse olfactory experiences is rising. This autumn, we are again uniting brands and perfumers to push creative boundaries and invite a wider community to discover the allure of fragrance. With our robust network and curation expertise, we’re excited to expand fragrance’s horizons.”
Scent discovery awaits: a global stage weaving innovation and artistry
With a mix of returning exhibitors and new participants from across the globe, the 2026AW brand roster reflects the fair’s international reach and its ability to facilitate cross-border business opportunities. Established fragrance houses, key distributors, perfume boutiques, and emerging brands will converge in Shanghai to present scent philosophies that span cultures and creative visions. Visitors can expect a diverse product landscape including perfumes, home fragrances, car perfumes, scented candles, traditional Chinese incense, and other scented lifestyle products.
Highlights among overseas brands include Anfasic (UAE), BORNTOSTANDOUT (Korea), Escentric Molecules (UK), Etat Libre d’Orange (France), GOLDFIELD & BANKS (Australia),
Hind Al Oud (UAE), Khaltat (UAE), Maür (Spain), NICOLAÏ Parfumeur-Créateur (France), Parfums MDCI (France), SugarBomb (Malaysia), and Tiziana Terenzi (Italy).
Alongside these international names, the fair will feature notable domestic brands such as FIFTYSIX, Mobius, to Define, and ZHUFU, mirroring the growing global influence of Chinese niche fragrance labels, recognised for their distinctive cultural narratives and creative depth.
Additionally, Notes Materials will introduce a dedicated zone for fragrance ingredients. Tailored for perfumers, fragrance house professionals, and trade buyers, this space invites visitors to explore the origins, cultural heritage, and unique qualities of diverse fragrance ingredients. Byspotlighting the foundations of perfumery, the curated zone will connect perfumers with an array of raw materials that define their craft and encourage conversations around creative applications.
Another highlight of the 2026AW edition is the return of the Masters series for its second edition. As one of the fair’s key thematic showcases, it will continue its tribute to legendary perfumers, this time honouring Mr Alberto Morillas, a Master Perfumer at the Swiss fragrance and flavour firm dsm-firmenich. With a career spanning more than five decades, he has drawn inspiration from gardens, the Mediterranean Sea, citrus notes, and more. The showcase will take visitors through his creative portfolio and enduring artistry, offering an intimate glimpse into the mind of one of perfumery’s most prolific icons.
From discovery to dialogue: fringe events that inspire and inform
More than a marketplace, Notes Shanghai offers an extensive fringe programme designed to deepen engagement, spark dialogue, and celebrate the multifaceted world of scent.
Returning as a highlight of the autumn edition, the Golden Osmanthus Awards (GOA) – China’s highest official fragrance accolade – will host exclusive onsite evaluation sessions covering both perfumery and scented product categories. The sessions will feature blind testing by expert judges and public jurors, with all entries assessed on fragrance quality and packaging design. By enhancing brand visibility and fostering meaningful public engagement, the awards are driving sustainable growth and quality-led innovation within the industry.
Highly favoured returning features also include Scents Box, with interactive stations for ingredient discovery and blind testing across the show floor, as well as the fourth edition of NEZ in China. Produced in collaboration with NEZ, an esteemed French olfactory organisation, this biannual publication offers expert perspectives on industry trends and perfumery knowledge. Adding to the insight-driven offerings, over 50 topical forums will further expand networking and learning opportunities for professionals and enthusiasts from various backgrounds.
For more information about Notes Shanghai, please visit: www.notesshanghai.com
Your contact:
Emily Sun
Phone: +86 18601761180
emily@notesshanghai.com
Notes Shanghai Exhibition Co Ltd
Room C02, 4th Floor, No. 175 Longyao Road,
Xuhui District, Shanghai
Gigi Tam
Tel. +852 2238 9982
gigi.tam@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai
Hong Kong
www.messefrankfurt.com.hk
Background information on Notes Shanghai Exhibition Co Ltd
Notes Shanghai, the premier international exhibition for the fragrance industry, is held twice a year – Spring and Autumn edition. As the exclusive authorised exhibition of the Golden Osmanthus Awards (GOA) — the highest official honour in China’s fragrance industry — Notes Shanghai is organised by Notes Shanghai Exhibition Co Ltd, a subsidiary of Golden Osmanthus Culture Group. The event is distinguished by its professionalism, international outlook, and deep focus on the fine fragrance sector. The exhibition seeks to foster international exchange within the fragrance industry, promote originality and innovation, and provide valuable networking opportunities for both professionals and enthusiasts. With its comprehensive conference agenda and a curated selection of high-quality brands, it offers a unique and premium experience for industry experts and the public alike.
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700 people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were about € 766 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. Messe Frankfurt develops new business models based on its digital expertise. Its range of services encompasses venue rental as well as exhibition stand construction, marketing services, staffing services, and catering. Sustainability is a central pillar of our corporate strategy. Maintaining a balance between environmental and economic responsibility, social responsibility, and diversity lies at the heart of its approach. For more information, please visit our website at: www.messefrankfurt.com/sustainability. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com
Background information on Conzoom Circle
conzoom-circle.messefrankfurt.com/information
