如下中文的
中国上海，2026年5月7日。气味上海2026春季香水香氛精品展（简称：气味上海春季展）于4月5日圆满落幕，为期四天的展会创意活力与商贸互动热烈交织。约200家参展品牌与17,661名观众齐聚上海西岸国际会展中心，分別来自近30个和37个国家及地区。各展位人头攒动，惊喜之作层出不穷。此外，主题特展及专家论坛分别以精心策划的香气叙事与独到的行业洞察，吸引众多观众踊跃参与，反响热烈。本届展会以“无界”为主题，进一步巩固了其作为全球香水香氛创新引擎的重要角色。
法兰克福展览（深圳）有限公司总经理车立超先生于展会闭幕时表示：“本届春季展的国际参与度相当高，来自亚洲、欧洲及其他地区的参展品牌与买家齐聚一堂，足见各界对中国蓬勃发展的香氛市场充满信心。四天展会期间现场交流热络，促进了业界对话与建立联结的机遇。气味上海再度发挥了作为跨境合作战略门户的重要价值，链接消费者与海外品牌及本土创新力量。展望未来，我们将持续挖掘区域市场的潜力，与业界携手打造中国以至全球高端香氛市场的未来图景。
气味上海香水香氛精品展创始人武岳先生补充道：“我们很高兴看到本届展会汇聚了多元的文化灵感与新鲜视角。作为亚洲最具影响力的香水平台之一，我们始终致力于与行业共同演进。通过与来自不同背景的香水专家及创意人才合作，我们希望不断丰富展会内容，并推动香水产业生态中的更多交流与连接。我们相信，这些对话与联结将为香水创作激发新的方向，为中国、亚洲、以至世界各地的香水香氛创作带来新的启发和灵感。”
全球精品云集，链接行业商机
2026年气味上海春季展迎来了近200个参展品牌、10家精品店和12家香精公司参与，涵盖高端香水、家居香氛、汽车香氛、香氛蜡烛以及中国传统线香等各类产品，展现多元化的专业实力。国际与本土品牌同台亮相，为B2B和B2C买家提供了丰富的采购选择与创意灵感。知名品牌包括 Boadicea the Victorious（英国）、雅岚珂（法国）、Montale（法国）、Parfums de Nicolai（法国）和 Parfums Dusita（法国）等。展会作为全球品牌开拓中国市场的关键门户，强大的海外品牌阵容凸显了业界对中国香氛市场的持续信心。本届展会上，60%的参展品牌来自海外，其中近一半品牌更是首次进入中国市场。
此外，超过70%的参展品牌再度回归，印证了展会在推动业务增长与拓展行业网络方面的雄厚实力。来自法国的 Kajal Perfumes 便是其中之一，其公关经理 Ruxandra Fodor 女士表示：“气味上海对我们具有重要的战略价值，既能深化中国市场布局，也能触达亚洲地区追求品味的客户。凭借优良的观众质量与深厚行业影响力，展会成为品牌缔结关键合作关系的理想桥梁，建立超越文化的联系，并帮助品牌找到真正理解小众香水艺术的合作伙伴。”
国内参展商也对展会给予高度评价。竹浮创始人王煜中先生表示：“气味上海是我们对接B端合作的重要渠道，同时又能触达终端消费者。展会办展水准很高，为行业提供了优质的交流机会，我们也十分看重展会的国际属性。此前在这里结识了不少海外客户。”
洞察行业趋势，汇聚新品灵感
在市场趋势方面，参展商表示茶香、果香和奶香调依然广受欢迎，木调与金属调也获得越来越多的关注。观众同样对大胆的辛香调和美食调香气表现出浓厚兴趣。本届2026年春季展上更有超过100款新品迎来首发，进一步彰显了展会在行业创新前沿的领先地位。
该场精彩纷呈的展会也吸引了不少首次到访、希望寻找新颖灵感的观众，而肯尼亚小众香水店 Scented Journeys 的店主Emma Mokaya女士便是其中之一。她表示：“这是我们第一次参观气味上海，现场琳琅满目的香水香氛新作令我印象深刻。展会国际化程度高，不但云集了世界各地的新品，也展示了独具匠心的创新调香概念。作为店主，我需要不断寻找值得引进的特色香水香氛，而气味上海正是发掘它们的理想平台。”
主题特展与专家论坛：融会香气灵感与产业前瞻
在展位之外，气味上海也通过丰富的同期活动，进一步强化自身的桥梁作用，推动全球香水香氛的发展和创新。主题特展、特色展区以及一系列丰富的论坛与研讨会，在整个展期吸引了大量观众踊跃参与，反应热烈。
本届春季展与全球唯一的香水档案馆 Osmothèque 以及顶级品牌和香精公司合作，推出了九大主题特展，带领观众踏上一段引人入胜、层次丰富的芬芳之旅。在全新特展栏目“大师们”当中，展会呈献了国际香精香料公司（IFF）传奇调香师 Dominique Ropion 先生的个人特展。以“调香师的格言”为题，展览围绕其代表性作品展开，通过对香气结构与创作逻辑的呈现，引导观众更深入理解调香艺术的核心方法。Ropion先生更亲临现场，与中国的香水专业人士和爱好者分享专业洞见。
此外，超过40场论坛与研讨会广邀业界专家参与，分享市场洞察与原创观点。议题跨越技术与艺术、传统与未来、感官与表达、以至跨文化对话及市场动态，助力企业与调香师把握新兴趋势，探索香水创意的前沿视角。
在其中一场圆桌论坛上，帝斯曼-芬美意的亚太区高级香氛市场总监史晓婧小姐与其他区域代表探讨了印尼和中国市场的香氛趋势。她表示：“我们很高兴看到气味上海已成为引领香水香氛趋势的核心平台，而国内品牌对本土原料的创新应用更是一大亮点。我们公司也正借助先进技术还原斑斓和芭乐的本真香气，打破以往对这类水果香调‘廉价’的刻板印象。通过以在地化视角进行创香，我们希望带动创新方向，为亚洲消费者带来不一样的芳香体验。”
如需了解气味上海更多详情，敬请访问官网：www.notesshanghai.com
媒体联系：
陈天楚小姐
电话：+86 21 6160 8557
merry.chen@china.messefrankfurt.com
法兰克福展览（上海）有限公司
中国上海浦东新区世纪大道1229号
世纪大都会1号楼11层，200122
孙凤蓉小姐
电话: +86 18601761180
emily@notesshanghai.com
上海四季桂展览有限公司
上海市徐汇区龙耀路175号
4层C02室
www.notesshanghai.com
法兰克福展览集团简介
法兰克福展览集团是全球最大的拥有自主展览场地的展会主办机构，其业务覆盖展览会、会议及活动，在全球29个地区聘用约2,700*名员工，业务版图遍及世界各地。2025年营业额约7.66亿欧元*，集团与众多行业领域建立了丰富的全球商贸网络并保持紧密联系，在展览活动、场地和服务业务领域，高效满足客户的商业利益和全方位需求。法兰克福展览集团核心优势在于遍布世界各地庞大、紧密的国际行销网络，覆盖全球约180个国家。多元化的服务呈现在活动现场及网络平台的各个环节，确保遍布世界各地的客户在策划、组织及进行活动时，能持续享受到高品质及灵活性。我们正在通过新的商业模式积极拓展数字化服务范畴，可提供的服务类型包括租用展览场地、展会搭建、市场推广、人力安排以及餐饮供应。作为核心战略体系之一，集团积极实践可持续化经营理念，在生态、经济利益、社会责任和多样性之间达成有益的平衡。有关集团可持续发展进一步资料，请浏览网页：www.messefrankfurt.com/sustainability。集团总部位于德国法兰克福市，由该市和黑森州政府分别控股60%和40%。有关公司进一步资料，请浏览网页：www.messefrankfurt.com.cn。
* 2025年初步数字
上海四季桂展览有限公司简介
气味上海Notes Shanghai是世界精品香水及香氛品牌行业性展览会，一年举办两届（春季展和秋季展）。展会为中国香氛行业官方顶尖荣誉“金桂奖GOA”唯一授权展，由金桂文化旗下上海四季桂展览有限公司主办，以专业性、国际性及深耕精品香水领域为其标志性特点。
展会致力于推进精品香水香氛品牌的国际交流，鼓励原创与创新，为香水香氛行业从业者及爱好者创造深度交流机会，丰富的展会议程及高品质的参展品牌也为专业人士与大众提供了独特且优质的观展体验。
Conzoom Circle简介
conzoom-circle.messefrankfurt.com/information
如下英文区域
Shanghai, China. 7 May 2026. The Spring Edition (‘2026SS’) of Notes Shanghai closed on 5 April after four energetic days marked by lively commerce and creative exchange. Around 200 exhibiting brands from nearly 30 countries and regions drew 17,661 visitors from 37 represented markets to the West Bund International Convention and Exhibition Centre. Crowded booths and exciting discoveries defined the halls, while thematic showcases and expert discussions captivated audiences with curated explorations and sharp insights. Under the theme ‘Boundless’ the fair continued to cement its role as a driving force for global innovation of notes.
Upon the fair’s closing, Mr Edward Che, General Manager of Messe Frankfurt (Shenzhen) Co Ltd, commented: “The strong international turnout this spring – with exhibiting brands and buyers from across Asia, Europe, and beyond – reflects notable confidence in China’s dynamic fragrance market. Over four bustling days, the halls were filled with lively conversations and opportunities to make new connections. Notes Shanghai has once again proven itself as a strategic gateway for cross-border collaboration, connecting overseas brands with local innovators. Looking ahead, we will continue to unlock the potential of the regional market and shape the future of fine perfumery in China and key markets worldwide.”
Mr Alex Wu, Founder of Notes Shanghai Exhibition Co Ltd, added: “We are pleased to see this edition bring together different cultural inspirations and fresh perspectives. As one of Asia’s most influential fragrance platforms, we are committed to evolving with the industry. By working with perfume experts and creative talents from diverse backgrounds, we aim to enrich the fair’s offerings and facilitate greater exchange across the fragrance ecosystem. We believe these conversations and connections will help spark new creative directions for notes – not just in China, but also across Asia and beyond.”
A world of scent, a gateway to connection
The 2026SS edition saw the presence of nearly 200 exhibiting brands, 10 boutique stores, and 12 fragrance houses, presenting a diverse range of products and expertise across fine perfumery, home fragrances, car perfumes, scented candles, and traditional Chinese incense. A mix of international and local names shared the spotlight, offering B2B and B2C buyers a wide range of sourcing options and creative inspiration. Distinguished names included Boadicea the Victorious (UK), ELLA K (France), Montale (France), Parfums de Nicolai (France), and Parfums Dusita (France), among others. Highlighting its role as a key gateway for global brands seeking access to China, this robust overseas line-up underscored sustained interest in China’s fragrance market, with 60% of brands coming from outside the country and nearly half making their debut in the Chinese market.
The fair has proven its impact in driving business growth and expanding industry networks, with more than 70% of exhibiting brands returning. Among them was Kajal Perfumes from France, with Ms Ruxandra Fodor, the company’s PR Manager, emphasising the fair’s strategic value to the brand: “Notes Shanghai is a pivotal platform for deepening our presence in China, and for reaching discerning Asian customers. Its curated audience and industry influence make it the ideal venue to forge meaningful collaborations, as it bridges cultural gaps and connects brands with partners who truly understand niche perfumery.”
Local exhibitors also expressed positive feedback. Mr Yuzhong Wang, Founder of ZHUFU, commented: “For us, Notes Shanghai serves as a vital platform to build B2B connections while also reaching end consumers. It is highly professional and offers excellent networking opportunities, and we especially value its international appeal. We have already connected with many overseas clients here.”
Leading hub for olfactory trends and discoveries
When it came to market trends, exhibitors noted that tea, fruity, and milky notes remained popular, while woody and metallic facets drew growing interest. Visitors also showed strong appetite for bold, spicy, and food-inspired scents. Notably, over 100 new products launched at the 2026SS edition – further strengthening the fair’s position at the forefront of industry innovation.
The vibrant showcase proved highly attractive to first-time visitors seeking fresh inspiration, including Ms Emma Mokaya, Owner of Kenya’s niche perfume shop Scented Journeys, who said: “This is our first visit to Notes Shanghai, and I am truly impressed by the sheer variety of creative scents on site. The fair offers an international perspective with the latest releases and most inspiring olfactory concepts. As an owner, I am always looking to bring back interesting discoveries, and this is the perfect platform to find them.”
Thematic showcases and expert-led discussions link aroma to insight
Beyond the booths, Notes Shanghai amplified its role as a conduit for scent innovation across the globe through its extensive fringe programme. With thematic showcases, special zones, and a rich line-up of forums and seminars, the programme drew engaged crowds and enthusiastic participation throughout the fair.
In collaboration with Osmothèque, the world’s only perfume archive, as well as top brands and fragrance houses, the 2026SS edition featured nine thematic showcases that took visitors on an alluring, layered olfactory journey. In its inaugural ‘Masters’ series, Notes Shanghai presented Aphorisms by Dominique Ropion, a special showcase dedicated to the legendary perfumer from International Flavors & Fragrances (IFF). Centred on his iconic creations, the showcase explored both the structure of his fragrances and the creative logic behind them, offering insight into the core of perfumery. Mr Ropion was also present on site, sharing his vision with Chinese fragrance professionals and enthusiasts.
Additionally, over 40 forums and seminars delivered market insights and original perspectives from industry professionals. Topics spanned technique and artistry, heritage and reinvention, sensory expression and cross-cultural dialogues, as well as market dynamics, designed to help companies and perfumers stay ahead of emerging trends while discovering new creative directions in perfumery.
At a roundtable session, Ms Daisy Shi, Marketing Director, Fine Fragrance Asia at dsm-firmenich, spoke about her insights into fragrance trends across Indonesia and China with other regional leaders. She commented: “We are delighted to see Notes Shanghai become a leading platform in shaping fragrance trends, and the innovative use of local ingredients is a standout highlight for domestic brands. Our company is leveraging technology to restore the true aromas of pandan and guava, challenging the notion that such fruit notes cannot be premium. Through a localised approach, we hope to be a trendsetter and bring a new experience to Asian consumers.”
For more information about Notes Shanghai, please visit: www.notesshanghai.com
Your contact:
Gigi Tam
Tel. +852 2238 9982
gigi.tam@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai
Hong Kong
Emily Sun
Phone: +86 18601761180
emily@notesshanghai.com
Notes Shanghai Exhibition Co Ltd
Room C02, 4th Floor, No. 175 Longyao Road,
Xuhui District, Shanghai
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were around € 766* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2025
Background information on Notes Shanghai Exhibition Co Ltd
Notes Shanghai, the premier international exhibition for the fragrance industry, is held twice a year – Spring and Autumn edition. As the exclusive authorised exhibition of the Golden Osmanthus Awards (GOA) — the highest official honour in China’s fragrance industry — Notes Shanghai is organised by Notes Shanghai Exhibition Co Ltd, a subsidiary of Golden Osmanthus Culture Group. The event is distinguished by its professionalism, international outlook, and deep focus on the fine fragrance sector.
The exhibition seeks to foster international exchange within the fragrance industry, promote originality and innovation, and provide valuable networking opportunities for both professionals and enthusiasts. With its comprehensive conference agenda and a curated selection of high-quality brands, it offers a unique and premium experience for industry experts and the public alike.
Background information on Conzoom Circle
